May 15, 2025
The National Postal Forum (NPF) 2025 took place from April 27–30 at the vibrant Gaylord Opryland Convention Center in Nashville, Tennessee, drawing over 4,000 industry professionals together under the theme “Leading Forward.”
In partnership with the United States Postal Service (USPS), this year’s forum was a powerhouse of innovation, strategy, and future-focused dialogue for the mailing and shipping industry.
1. USPS Transformation: A Vision from the Top
A major highlight was the keynote address by Postmaster General Doug Tulino, who emphasized USPS’s continuing transformation. His message focused on investing in infrastructure, culture, and advanced technology to improve service, foster industry partnerships, and ensure long-term sustainability.
2. Over 120 Educational Workshops: Tools for Success
The forum featured an impressive lineup of over 120 sessions and workshops aimed at helping businesses and professionals improve performance and adapt to a changing landscape. Key topics included:
• Driving Mail Growth with innovation and creativity
• Advanced Shipping Solutions to boost competitive edge
• Harnessing Data and Technology for real-time visibility
• Strategic Leadership Development
• Achieving Operational Excellence from production to delivery
These sessions empowered attendees with practical solutions, cost-saving strategies, and future-ready tools.
3. The Industry’s Largest Expo Floor
NPF 2025’s expo was the largest of its kind, with over 150 exhibitors showcasing cutting-edge technology, automation tools, and postal innovations. From mailing software and robotics to sustainable packaging and logistics tech, the exhibit hall was a hands-on experience into what’s next for the industry.
4. From Digital Fatigue to Tangible Impact: The Resurgence of Print
One of the more compelling narratives at NPF 2025 was the growing shift from purely digital marketing strategies to integrated campaigns that include physical mail.
As audiences grow weary of constant screen exposure and online ads, marketers are rediscovering the power of tangible, personalized mail to cut through the noise.
Sessions and exhibitors focused on how direct mail is becoming a key driver of engagement, especially when paired with digital tracking and data tools. With augmented reality (AR), QR codes, and triggered print campaigns, marketers can now bridge physical and digital experiences seamlessly—and track ROI in ways that weren’t possible before.
5. Power Networking with Industry Leaders
One of the forum’s biggest advantages was the daily networking opportunities. Attendees connected with peers, USPS executives, and influencers from across the supply chain, sparking new ideas, potential partnerships, and shared best practices. The atmosphere was one of collaboration, mentorship, and future-minded thinking.
6. Exclusive USPS Executive Insight Sessions
Special sessions led by USPS leadership offered an insider’s view on:
• Strategic planning and modernization efforts
• Financial sustainability
• Technology-driven transformation
These insights gave professionals a deeper understanding of the postal service’s roadmap and how they can align their own strategies accordingly.
7. Sustainability and Innovation in Focus
Sustainability emerged as a central theme, with discussions around:
• Reducing carbon emissions in logistics
• Eco-friendly packaging
• Improved waste management in mail processing
At the same time, emerging technologies like AI, robotics, and data analytics were spotlighted as essential tools to improve efficiency, accuracy, and environmental responsibility.
Final Thoughts
NPF 2025 wasn’t just a conference—it was a strategic launchpad for the future of mail and shipping. With forward-thinking leadership, cutting-edge technology, and a commitment to sustainability and meaningful communication, the event underscored the industry’s readiness to lead forward.
As the marketing world navigates digital fatigue, print is proving itself not just relevant, but essential. If you’re involved in mailing, logistics, marketing, or supply chain strategy, keep an eye on what comes out of NPF—because this forum continues to shape the direction of the entire industry.
Emily Steele
Business Development & Alliances Manager
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ConnectShip
Emily Steele brings nearly two decades of experience in the logistics industry, shaped by a deep understanding of partnership dynamics and a passion for building meaningful connections. With a background that includes leadership roles at a Fortune 50 company, she’s known for her thoughtful approach to collaboration, strategic insight, and steady leadership.
As Alliances Manager at ConnectShip, Emily leads the company’s Carrier and Value-Added Reseller partnerships. She thrives at the intersection of relationships and strategy—navigating negotiations, uncovering market opportunities, and helping teams align around shared goals. She also represents ConnectShip at national industry tradeshows, where she’s always eager to connect and learn from others in the logistics space.
Before joining ConnectShip, Emily spent nearly a decade at UPS working with small and mid-sized businesses across the Twin Cities. She became a trusted partner to thousands of customers, helping them grow and adapt through shifting market conditions. Emily is driven by a mix of grit, grace, and a sincere belief in the power of long-term relationships.
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